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World Alliance for Breastfeeding Action

A global network of organisations and individuals dedicated to the protection, promotion and support of breastfeeding worldwide and responsible for coordinating the annual ‘World Breastfeeding Week’ campaign.

The campaign for breastfeeding week takes place during the first week of August. Its’ aims and objectives are to highlight and promote the huge benefits that breastfeeding can bring to the health and welfare of babies. In addition, it helps educate mothers as to the health benefits for themselves as well as more widely looking at maternal health regarding good nutrition and wellbeing. Their website can be found at:

Breastfeeding is a very special time for mothers and their babies. Surprisingly, not every mother is able to breastfeed successfully (it is quite a challenge!) and some mothers may not wish to breastfeed, preferring instead to introduce either bottle-fed breastmilk or formula milk right away.

If you have decided that you do want to breastfeed, then here are a multitude of benefits for both your child and yourself to enjoy:

  • Breastmilkis perfectly designed to nourish your baby and protect against illness when they are at their most vulnerable in the early months
  • Breastmilk is very easy for your baby to digest, plus it’s free and available whenever your baby wants it (usually!)
  • Feeding you baby exclusively on breastmilk in their first six months is particularly beneficial, as every nutrient they need to thrive and grow well is included!
  • Breastfed babies are often less likely to suffer from diarrhoea and vomiting, colds, ear infections and chest infections such as bronchiolitis and pneumonia
  • Microbes in your milk help organs, the gut, the immune system and your baby’s brain to develop
  • Breastfed babies have a lower risk of childhood leukaemia and sudden infant death syndrome (SIDS)
  • If you have allergies in your family, breastfeeding may help protect your baby for longer against eczema (although it’s unlikely to prevent eczema altogether)
  • Bonding! Your baby loves the smell of your skin and will feel comforted by your warmth and closeness when you breastfeed them. Breastfeeding releases the “love hormone” oxytocin, which helps you and your baby to develop a strong bond
  • The amount of milk you produce will adjust to your baby’s needs as they grow
  • Breastfed babies are less likely to be overweight or obese in adulthood or develop type 2 diabetes
  • Breastfeeding can help you to lose your baby weight (as long as you are eating healthily and keeping active)
  • Longer term, breastfeeding can also help protect you against:

breast and ovarian cancer

being overweight or obese

developing type 2 diabetes

developing endometriosis

Breastfeeding is definitely a skill and you and your baby will need to learn together in order to get it right! You will need to practise and persevere until you both get the hang of it – it can be frustrating and very challenging, but it is very well worth it in the end!

Eden Private Staff’s Maternity team can be contacted on +44 (0) 207 471 6000 for advice and information regarding finding an experienced Maternity Consultant for you or if you are experiencing breastfeeding issues then they can source a ‘Postnatal Trouble Shooting Consultant’ who specialises in breast feeding for you.

Happy Feeding!

August 1, 2020

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Eden Private Staff remain open and committed to providing an exceptional level of service. Our team are available for calls and enquiries and at this stage still able to help you and your family find the right personnel for your requirements. We will be introducing candidates via video calls and following the latest guidance from the government
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